The Society for the Promotion of Indian Classical Music and Culture Amongst Youth (SPIC MACAY) is a voluntary youth movement which promotes intangible aspects of Indian cultural heritage by promoting Indian classical music, classical dance, folk music, yoga, meditation, crafts and other aspects of Indian culture. A movement with chapters in over 300 towns worldwide, SPIC MACAY was established by Dr. Kiran Seth in 1977 at IIT Delhi.
In order to achieve its goals, SPIC MACAY organizes concerts, lectures, demonstrations, workshops, informal discussions, and talks by eminent scholars and thinkers. Rajagiri is the Nodal center for SPIC MACY in Kochi.
From 2014, Rajagiri has hosted several programmes of SPIC MACAY. Sargam-2018, The SPICMACAY State Convention was hosted by Rajagiri Business School, Kochi. It was a three day convention inaugurated by the Water Resources minister, Advocate Mathew T Thomas. The inaugural performance was by Pandit Hariprasad Chaurasia, followed by an Odissi performance by Sujata Mohapatra. Traditional art forms like Eddaka, Chakyarkoothu, and Panchavadyam were also showcased.
Through the SPIC MACAY convention, RBS hosted the concerts, lectures, and workshops at the campus. The convention featured lecture demonstrations by eminent teachers in Koodiyattam, Odissi, Mohiniyattam and Kathakali, followed by a violin performance by Dr L Subramanium and Bharatanatyam by Meenakshi Srinivasan. Workshops also included Carnatic music, Hindustani music, Pottery, Kerala mural painting, Cherial painting, and Saw dust mask making. The programme concluded with grand finale sitar performance by Ustad Sahid Parvez Khan. Nearly hundreds of students from south India participated in the convention.