Anil Kumar T.V., PhD is an Asst. Professor at Rajagiri Business School, Kochi. He holds a PhD in Management from Pondicherry University (a Central University), an MBA from Bharathiar University, and a B.Sc. in Criminology and Police Science from Manonmaniam Sundaranar University. He cleared the UGC-JRF in 2013 and began his academic career as a Junior Research Fellow. With over a decade of academic experience, his areas of interests include Consumer Behaviour, Marketing Research, Brand Management, Consumer Psychology, and Services Marketing. He is a passionate researcher and has published in reputed journals and presented his research works in India and abroad.

LinkedIn Profile: www.linkedin.com/in/anilthekkat

Education

• Post Doctoral Fellow at Rajagiri Business School, Kochi
• Ph.D. in Management
• MBA
• BSc in Police Science and Criminology

Work Experience

• Post Doctoral Researcher at Rajagiri Business School
• Asst. Professor at LEAD College of Management, Palakkad (2020-2023)

Area of interest

• Consumer psychology
• Consumer behaviour
• Brand management
• Marketing research
• Services Marketing
• B2B Marketing
• Retail Marketing
• Strategic Management

Journal Publication

• Thekkat, A. K., & Anandkumar, S. V. (2021). Luxury shopping websites: The impact of ‘hygiene’ design factors on trust and distrust. FIIB Business Review, 10(3), 290-299. (Q1)
• Thekkat, A. K., Anandkumar, V., & Valacherry, A. K. (2025). Leveraging Trust for Value Creation: Enhancing Willingness to Use in Luxury E-Commerce Websites with Website Reputation and Third-Party Assurance. Journal of Creating Value, 11(1), 73-86 (Q3)
• Arunima, K. V., & Thekkat, A. K. (2025). Impact of organizational knowledge creation on project knowledge management in multinational and Indian software companies: a comparative analysis. Cogent Business & Management, 12(1). (Q1)
• Thekkat, A. K & Haripriya V (2020) Sarcasm detection on reviews on promotional videos of luxury brands: A Deep Learning Approach (2020) Pacific Business Review International Volume 13 Issue 6, Dec. 2020 (ISSN 0974-438X). (WoS)

Paper Presentation

Papers presented Abroad

• Thekkat, A. K., Anandkumar, V. & Haripriya, V (2018). Antecedent of Trust and Distrust on Luxury Shopping Websites. The Mystique of Luxury Brands Conference, Singapore held at the Sheraton Tower, Singapore, May 8-9, 2018.

Papers presented in India

• Antecedents of distrust on luxury shopping websites: an empirical investigation at The CERE 2019 (10th Conference of excellence in research and education) conducted by IIM Indore.  (03 – 05, May 2019)
• Use Of Long Tail Theory in Search Engine Optimization of Accommodation Websites: A Comparison of Google and Bing Search Engines in an international conference conducted by Viswajyothi school of management studies, Cochin. (7th and 8th February 2019)
• Website Maturity of Indian and Malaysian Regional Tourism Organization (RTO) Websites: A Benchmark Study in an International Conference on Changing Management Paradigms and Leadership in Digital Age conducted by Nehru Institute of technology, Coimbatore 6th November 2015)
• Examination of Web Assurance Features on E-Commerce Website and Their Impact on Web Assurance”, International Journal of Engineering Research and Technology on a national conference on Research in Information Technology and Management (NCRIT’16) conducted by Global Institute of Management Sciences, Bengaluru. (31st, May 2016)
• Long Tail Concept in SEO For Hotel Websites in a National Conference on Hospitality and Tourism Industries – A Promising Sector of Indian Economy” conducted by Jamal Mohamed College, Trichy
• Evolving Maturity of Indian Regional Tourism Organization Websites: A Longitudinal Study Using the Extended Model of Internet Commerce Adoption in Two-day International Conference on Banking, Finance, Business & Technology for Sustainable Economic Development in Global Market (IBFBT’15)” conducted by Sai Ram institute of Management Studies, Chennai
• E-Commerce Payment Mechanisms and Usage of Web Assurance Seals at the National Conference on Emerging Trends in Marketing in AVS College of arts and science, Salem
• A Consumer Centric Internet Based E Retailing Business Model in B2C Market: The Relation Between Consumer and Shopping Website in a National Conference on Information Technology for Sustainable Future, in Jain University, Bangalore.
• Reverse Mentoring to Bridge the Employees and Ease of Use Gap in E-Governance- A Conceptual Framework. ICCMIS (2021), Central University Kerala. (28-29 October 2021)
• Institute Pressure on Technology Adoption and Organisational Commitment: A Behavioural Perspective during Covid-19 Pandemic. International Conference organised by MACFAST, Thiruvalla 26, November 2021

Workshop Attended

• Ten-day course on “Foundation of Empirical Research Methods” conducted by IIMK, India. 24, December 2016 – 3, January 2017.
• Advanced Certificate in Academic Research and Data Analysis, Module VI (30 hours), IIMK, India. 06 October 2023 – 10 January 2024.
• Advanced Multivariate Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro, IIMV, India. 29 August 2022 – 2 September 2022.
• 5-day National Level Faculty Development Program on Revised NAAC Accreditation Guidelines 2020. (1 June – 5 June 2021)
• 3-day FDP on Data Analytics for Business Decision, Saintgits Institute of Management, Kottayam 20-22, October 2020.
• A Three-Day Workshop on “Academic Writing” organized by IIT Tirupati, India.
• One day workshop on “Big Data Analytics” Organized by Loyola College, Chennai, India.
• Five-day Workshop on ‘Python Programming’ conducted by Dept. of Computer Science, Pondicherry University
• Three-day Workshop on “Artificial Intelligence” Organized by Loyola College, Chennai, India.
• One day Workshop on “Data Visualization and its Business Application” organized by Madras University, Chennai.
• Three-day Workshop on “Data analysis using Eviews” organized by Christ University, Bangalore.
• Seven-day National Workshop on “Advanced Research Methodology and Statistical Analysis using: PASW-22.0 (SPSS)” Conducted by  Gautam Buddha University, Greater Noida, UP
• One day MDP (Management Development Program) on “Tableau-Simplifying Visualization” organized by Dayananda Sagar Engineering College, Bangalore.
• Five-day Workshop on “Structural equation modelling: Testing mediation and moderation models” organised by University of Hyderabad.
• Six-day GIAN course on “Social research methods” at BMSCE Bengaluru.
• Two-day FDP Programme on “Multivariate Data Analysis For Advanced Management Research” conducted by School of Management, Kristu Jayanti College, Bengaluru
• Three-day National level Workshop on “Data analysis in management” organized by Department of management studies, Pondicherry University, Puducherry
• Seven-day National level Workshop on “Introduction To Research, Parametric And Non-Parametric, Regression, Classification and SEM” organized by department of commerce, Pondicherry University

Professional Memberships

• Life member of Indian Society for Training & Development (ISTD)
• Life member of National Institute of Personnel Management (NIPM)