Dr. Johnson Clement Madathil is a faculty in Business Analytics at Rajagiri Business School. He holds a PhD in Management Studies from National Institute of Technology Calicut, with a focus in Econometrics and Quantitative Marketing. His expertise includes generating managerial insights from video and textual data by applying machine learning and econometric models. His research has appeared in leading academic journals such as Journal of Retailing and Consumer Services (ABDC-A), International Journal of Market Research (ABDC-A), Economic & Political Weekly, and several other Scopus Q1/ABDC listed Journals. He is a reviewer for distinct ABDC/Scopus Q1 journals. His research paper has won the spotlight award at the 2023 1st India Strategy Conference jointly organized by ISB, IIM Ahmedabad and IIM Bangalore. His paper has also won the best paper award at the ISDSI Global Conference 2022 jointly organized by University of Albany, USA and JAGSoM. He has been actively engaged in delivering invited sessions on Data Science, Research Methodology, and Generative Artificial Intelligence for business at prestigious institutions, including NITs, central universities, and leading private universities.

Education

• B. Com., Finance (University of Calicut)
• M. Com., Financial Management (University of Calicut)
• Minor in Business Analytics (IIT Mandi)
• Ph.D., Marketing & Analytics (Department of Management Studies, NIT Calicut)

Work Experience

• Assistant Professor – Xavier Institute of Management & Entrepreneurship (XIME), Bangalore
• Project Staff cum lecturer – Pazhassi Education Program, An initiative by the then MLA Office, Kalpetta

Area of interest

• Marketing Analytics, Finance Analytics, Predictive Analytics, Quantitative Techniques, Fin-tech and Generative AI

Journal Publication

• Madathil, J. C. (2025). Generative AI advertisements and Human–AI collaboration: The role of humans as gatekeepers of humanity. Journal of Retailing and Consumer Services, 87, 104381. [ABDC-A/ SCOPUS Q1]
• Thalhath, P., Ali, K. A., Madathil, J. C., & Ananda, S. (2025). Investigating brand loyalty in mobile payment apps: the impact of cognitive and app-level factors. Journal of Financial Services Marketing, 30(3), 18. [ABDC-B/ SCOPUS Q2]
• Madathil, J. C., Paul, J., & Murugan, N. (2025). Marketing outcomes and shareholder value: A review and research agenda. International Journal of Market Research, 67(4), 467-492. [ABDC-A/ SCOPUS Q1]
• Madathil, J. C., & Murugan, N. (2024). Actions speak louder than words: Brand activism effort effect on brand outcomes. Journal of Marketing Communications, 1-26. [ABDC-B/ SCOPUS Q1]
• Madathil, J. C., M, N., & Niyas, M. (2024). Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity. Journal of Current Issues & Research in Advertising, 45(4), 423-440. [ABDC-B/ SCOPUS Q1]
• Murugan, N., & Madathil, J. C. (2024). Sharenting marketing: unveiling the gender dynamics of sharenting influence. Journal of Creative Communications, 09732586241293528. [ESCI/ SCOPUS Q2]
• Madathil, J. C., & M. P., Fathima (2023). The challenges and flaws of interpreting results with statistical significance. Economic & Political Weekly, 58(44). [ABDC-B/ SCOPUS Q2]
• Madathil, J. C., Palaniyappa Shanmugam, V., & Thippillikat, A. (2022). Crude oil price and government effectiveness: The determinants of corruption in oil abundant states. Journal of Public Affairs, 22, e2767. [ABDC-B/ SCOPUS Q2]

Paper Presentation

• 19^th ISDSI Global Conference at IMI Kolkata. 2025
• 1^st India Strategy Conference organized by ISB / IIM-A / IIM-B (Received spotlight paper award), 2023
• 16^th ISDSI Global Conference organized by Univ. of Albany & JAGSOM (Received best paper award), 2022
• XV Annual Public Policy Conference organized by IIM Bangalore, 2020
• Indian Academy of Management (INDAM) organized by IIM Trichy, 2019

Workshop Attended

• Resource Person – Research Development Program (RDP) on “Research Odyssey-Navigating Excellence” at SRM AP, December 2025 
• Resource Person – Faculty Development Program (FDP) on “Experimental Design & Text Analytics” at XIME Bangalore, November 2025
• Resource Person – Management Development Program (MDP) on “AI for Business Managers” at XIME Bangalore, May 2025
• Resource Person — Capacity Building on Digital Marketing for Women Entrepreneurs, Sponsored by MSME Govt. of India at NIT Calicut, February 2025
• Resource Person — Case Craft 5.0 FDP at Ramaiah Institute of Management Studies, Bangalore, September, 2025

Certifications

• UGC NET & JRF (2019)

Administrative Roles

• Area Focal (Analytics area) [Feb 2026 – June 2026] at XIME Bangalore

Other Details

• Journal Reviewer – Humanities and Social Science Communications, Nature, 2026
• Journal Reviewer – Journal of Financial Services Marketing, 2026
• Journal Reviewer – Energy & Environment, 2024
• Journal Reviewer – Journal of Marketing Analytics, 2023
• Journal Reviewer – Asia Pacific Journal of Marketing and Logistics, 2023
• Member, International Society for Data Science and Innovation (ISDSI)